To win Best SEO Campaign or Best PPC Campaign, judge James Murray of Microsoft UK said: “The standard of entries for these categories is always really high and often the deciding factor here is “what would I be willing to stake my reputation on?”, “what would I be most proud of if I was submitting these entries?”

For me, the winner has to not only exceed the expectations of the client in terms of delivering results, but also has to do something different which we as search experts can all lear