The awards will be judged by a panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and to give entrants an insight into why our winners were chosen.

Dawn Anderson


Past roles at Carat and Latitude, working on search marketing campaigns for major brands. 

International Search Marketing Conference speaker on SEO and Digital Marketing Strategy.

International SEO Consultant to brands in-house teams covering ecommerce, sports, travel, food and nutrition, legal, finance and insurance.

A decade in SEO.  Researcher into search engine crawling and crawl efficiency.

Thomas Armenante

Ecommerce Manager for the high-end fashion brands Wolsey, Nicole Farhi and BLK DNM |

Tom Armenante is the Ecommerce Manager for the high-end fashion brands Wolsey, Nicole Farhi and BLK DNM and is charged with maintaining the sites and driving online revenue for the brands.

Previously Tom was the Head of SEO at Matalan, where he was responsible for organic growth and working with the internal teams in driving e-commerce performance. During his time at Matalan he oversaw the successful backend migration onto the Shift Ecommerce platform.

 Prior to Tom’s role at Matalan he worked at the award-winning SEO Agency, Branded3 where he helped to formulate the search strategy for some of the UKs largest brands. Tom’s experience spans a variety of sectors including outdoor fitness, home renovation and financial comparison.

In his spare time he likes to put his knowledge to good use and is focussed on continuing the successful growth of his niche e-commerce site Gocableties.  

Jim Banks

CEO, Spades Media |

Jim has over 18 years of digital advertising experience.

Since then he’s spent in excess of £220 million buying traffic for over 1000 companies.

Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit.

Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards.

Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Dan Barker


I work with website owners to help improve their results. Usually the broadest objectives behind my work are to 'make more money' or 'reduce costs' for companies, but they can cover any other business goal.
I have a background of more than 10 years working with companies to improve their results through the web. Alongside that, I have a first class degree in Software Engineering, a post-grad certificate in Digital Marketing (top of class) and scored 88% in my last Google Advertising exam.
Today I work either direct with clients or through a couple of great agencies.
Projects can be at a strategic or tactical level. They usually (but not always) involve one or more of the following:
Specialties: Analytics, Search (SEO/PPC), Email, Conversion, Affiliates, Usability, Content, Ecommerce, Social Media, Design, Development, Customer Acquisition & Retention.

There are a few brief examples of things I've been involved in here on LinkedIn, or take a look at & you'll find a little bit more there.


Laurent Bourrelly


I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background.  After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business.  Since then, I also started a speaker’s career and got more involved in the SEO community in France.  I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients.  Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing. You can find me on my blog

Vicke Cheung


Having joined Distilled’s Creative team in 2012, Vicke has established herself as core part of the team in leading the design and production of creative content. With clients ranging from established brands, such as Staples and Gocompare, to tech-startups, such as Podio and JustPark, Vicke’s work at Distilled has featured in a whole host of top-tier publications including Time Magazine, The Guardian and Huffington Post to name a few, and has also been recognition in the shortlist of several Information is Beautiful awards over the years.

Alan Coleman

CEO, Wolfgang Digital |

After failing to land his dream job in Google in 2007 Alan decided to set up search marketing agency Wolfgang Digital on his kitchen table.

From these humble beginnings, Wolfgang Digital won the coveted "Grand Prix" Prize in the 2015 European Search Awards as well as the "Best Third Sector" category. Wolfgang are highly decorated in Ireland's Digital Media Awards having won the Best Search title 3 times in the last 4 years as well as Best Agency, Best Company, Grand Prix among others during this time.

Alan blogs for Moz and is a regular speaker on the international PPC circuit having spoken at SES, HeroConf, OMCAP, AdWorld Experience, The Conversion Conference and SXSW Interactive.

Wolfgang Digital shot to international notoriety in 2014 when they "came out of the closet" as the owners of one of an online sex toy shop. The shop was opened as a 'be your own customer" project back in 2012 and led to many hilarious stories which simply had to be told.

Alan is excited to contribute to the search marketing community via judging the UK/US Search Awards.

Vincent Coyle

Head of Digital Marketing, Zoopla |

Vince Coyle is Head of Digital Marketing at Zoopla and has 18 years marketing experience

Mike Deyes

Deputy Director of Marketing, University of Liverpool |

Mike joined the University in 2008 from Manchester Metropolitan University where he was the Internet manager, responsible for all digital activity.  Prior to joining MMU, Mike spent a number of years at two national charities working on award winning fundraising and media relation campaigns.

Halide Ebcinoğlu

Partner, Kubix Digital |

Halide is a digital marketer with over 12 years of experience in Search Engine Marketing, Search Engine Optimization & Business Development.  She has a strong passion for all Search & Inbound related marketing issues. She has worked at Google Dublin before she has founded her own Digital Marketing Agency.

She is now Co-Founder at Kubix Digital, a search-focused Digital Marketing Agency based in Istanbul & Berlin. She says that she loves her job, because she lives and works for the values that her company and she represents: Taking Ownership, Thinking & Working Smart, Communicating with each other, whether it's a teammate or a client. 

With her side project Women Digital she is aiming to empower women to advance their knowledge and collaboration in the digital marketing landscape.

Terry Fisher

HEAD OF SEO, William Hill |

Terry quickly found himself immersed in the world of Digital marketing and SEO; starting his own consultancy company at the tender age of 17 and going on to receive several millions of unique visitors to his own projects.

Following his move into the corporate world at BetWay, Terry now sits as the Head of SEO for Deliveroo, managing 12 countries and enjoying the free food that occasionally comes his way.

Ed Fletcher

Independent Digital Consultant |

Ed started his IT career in 1988 at the IBM Hursley Software Lab. This proved to be a great foundation, covering everything from mainframes to PCs and system software to application integration. He specialised in Digital integration and mobility and lectured at IBM conferences and at the IBM Education Centre at La Hulpe.

Ed gained an MBA in 1999 and joined Vodafone UK in 2002. As lead architect, working on both web and retail, he was responsible for major upgrades to both environments before moving to a Group role in 2007. There he has designed and deployed internal cloud capability for use by the 21 Vodafone markets before moving into the Digital Optimisation space. Ed is now responsible for all Group Digital IT delivery and runs an internal digital technology agency delivering performance, SEO and analytics optimisation to Vodafone’s 21 markets, Vodafone Enterprise and the platform.

Ed left Vodafone in August and is now looking for a new and exciting opportunity.


Greg Gifford


Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.

Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Luis Navarrete Gomez

Head of Global Search Marketing, The Lego Group |

Luis Navarrete-Gomez is the Global Head of Search Marketing for The LEGO Group. Based in London he is responsible for all SEO and Paid Search activity for LEGO.

Luis has over 15 years’ Digital Marketing experience in helping corporations use the web to drive online visibility and generate leads that have resulted in new business online.

Peter Handley

Global SEO Manager, Sage |

Peter Handley is the Global SEO Manager for Sage, managing internal teams and agencies to grow the companies market share, traffic and conversions across all regions.

A technical SEO expert with a decade of experience, from running agency SEO departments, co-owning a digital marketing agency and freelancing, who has spoken at conferences across Europe. Peter has worked with a number of large and small companies throughout that time, on complex technical issues, innovative work and tool creation with hreflang and international configurations.

Peter also uses his skills to help local and environmental charitable organisations, to assist with digital marketing efforts and understand the potential of reaching out to new audiences.

Neil Hardy

Commercial & Product Director, |

Dr Aleksej Heinze

Co-Director Centre for Digital Business, Salford Business School |

Aleksej is a senior lecturer, author and researcher in the area of digital marketing. He is also Head of the Advisory Board at SEMTA (Search Engine Marketing Trade Association).

Being a pragmatist, he believes in innovation in practice and hence in addition to his academic activities he works with real businesses. He has a breadth of experience working on projects with both small local organisations and large internationals such as the development of an international community of digital marketers of the future - #passion4digital

Simon Heseltine


Simon Heseltine is the Vice President of Search at, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites.

His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon sits on the board of SEMPO (Search Engine Marketing Professional Organization), and until recently taught Online Marketing at Georgetown University in Washington, D.C. as part of their Digital Media Management program. He’s been a columnist for several industry leading sites, and photographs MLS games for Huffington Post in his spare time.

Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech

Anders Hjorth

Partner, Altima |

Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing. 

He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.

He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. 

BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.


Jackie Hole

Senior Account Director PPC & SEO |

Motoko Hunt

Search Marketing Consultant |

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog, and other websites including ClickZ, The SEM Post, Search Engine Watch, and SEJ.

She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

Bill Hartzer

SEO Consultant |

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.



Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands

Dominik Johnson

Key Account Development Director, Yandex |

Dominik Johnson is Key Account Development Director at Yandex. In this role, Dominik forges, develops and reinforces the company’s partnerships with the leading brands and digital agencies in Germany, Europe and MENA.

Dominik is one of Germany’s top-100 managers, according to Werben & Verkaufen (W&V), the country's leading magazine for marketing and advertising. He is also a contributing author at a number of online publications on search engine marketing and a sought-after speaker at industry events and conferences in Germany and around the world.

Before joining Yandex, Dominik served as Executive Manager for a full-service international performance-based marketing agency, where he was initially responsible for social media marketing and then took on an executive role. He is credited with building a global network of independent performance marketing agencies, the Global Performance Alliance (GPA). With over ten years of experience in digital marketing, Dominik has a deep understanding of the market and a prescient sense for new trends and initiatives

Ira Kates


I am a long time digital practitioner who specializes in enterprise search solutions, social media strategy and integration, influencer marketing, programmatic, video and display media. With a focus on digital innovation throughout my career I am responsible for the transformation of what search meant to businesses across vertical including; Automotive, Financial Institutions (personal and business), Pharma, Luxury, Travel and Entertainment.

In my latest career journey I have left the fast paced advertising agency world and moved to a client side position. Afforded the opportunity to head up a growing digital arm of a start-up in a sixteen billion dollar industry I made the jump. is a leading provider in the secondary ticket market. While traditionally focused on B2B offerings, I have been brought in to spearhead a B2C offering and introduce all digital marketing disciplines to the company.

I am lucky to have worked with partners that were open to experimentation that created opportunities for testing and learning at scale. These tests have achieved numerous awards and recognition globally, from the US Search Awards, Media Innovation Awards and the Festival of Media Global.


As both an entrepreneur (I own a hot sauce company and a digital marketer I feel I have unique view on how companies, agencies and individuals can be using digital marketing

Cezary Lech

Partner & Head of Marketing, |

The editor of the biggest polish website on internet marketing Sprawny.Marketing. He specializes in SEO audits, the optimization of big websites, as well as in new link building methods based on content marketing, social media and native advertising. He supervises SEO consulting in and also content marketing agency Since 2008 is an official Google training partner in Poland. Cezary is an organizer of marketing trainings across the whole country as well as  I ♥ Marketing conference and Search Marketing Day.

Judith Lewis

Founder and CEO, Decabbit Consultancy |

Julia Logan


Julia Logan has been active in SEO and online marketing since 2000.  Over her career, Julia has been involved in varied activities including training, building or running inhouse digital marketing teams, consulting and running her own affiliate sites in highly competitive verticals ranging from online gaming to software development. She is interested in all shades of SEO and believes you cannot be a true SEO without testing and experimenting with different techniques and approaches. Currently, she is an SEO consultant at focusing on SEO and security audits, online reputation management, negative SEO investigations and private network consulting.



Hi, I’m Neil and I’m passionate about helping organisations grow their businesses online by applying data, science and psychology. Our company Endless Gain is central to this passion.

For more than 15 years, I’ve been helping businesses here in the UK, Europe and USA grow their online profits. Today’s businesses must be more scientific in how they approach business growth and that’s where we can help. In addition, our approach to conversion optimisation enables companies to maximise their marketing channel investments.

Paul Morris

Global Digital Marketing Director, PZ Cussons |

Having worked in Digital for 16 years, Paul moved to PZ Cussons 6 months ago as their Digital Strategy Director, after calling The Co-operative Group home for the previous 5 years.

Paul leads global digital marketing: strategy, consumer experience, technology/advertising adoption and digital capability development. This ensures that Digital Marketing and Social Media supports brand objectives, integrates across the marketing mix and engages throughout the customer lifecycle by working in partnership with each of the PZ Cussons Brand teams.

Before the Co-op (from Food > Funeralcare), Paul had experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator and Park Resorts.

James Murray

Product Marketing Manager, Bing Ads EMEA |

James Murray works for Microsoft and is the Product Marketing Manager for Bing Ads across EMEA. In his role he is responsible for refining Bing’s brand positioning in Europe and orchestrating engineering engagement in the region in order to inform product development of the Bing Network. James connects sales, marketing and engineering to develop and execute local product marketing plans across 14 regions. He is a passionate storyteller and product evangelist, being a regular contributor at industry events and widely quoted in the media.

Aleyda Solis


Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 80 conferences in 20 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”).

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands to startups in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Eli Schwartz

DIRECTOR OF Organic Products |


Eli Schwartz is the Director of Organic Product for SurveyMonkey, the world’s leading People Powered Data platform enabling curious individuals and companies – including 99% of the Fortune 500 – to have conversations at scale with the people who matter most. He oversees SurveyMonkey’s SEO and viral product strategies for the entire product portfolio. Prior to his current role, Eli was the Director of APAC Marketing for SurveyMonkey based out of Singapore. In this role, he oversaw a significant expansion of SurveyMonkey’s user penetration all across the Asia and Oceania regions. Eli is also a frequent speaker at marketing and growth conferences and a regular author for popular business and marketing publications HuffingtonPost, Business2Community, SearchEngineJournal, and


Patrick Stox

Technical SEO, IBM |

Patrick Stox is a Technical SEO for IBM. He writes for many search blogs and speaks at conferences. He's an organizer of the Raleigh SEO Meetup (the most successful in the US) and the Beer and SEO Meetup and was founder of the Technical SEO Slack group.

Saif Jarad

Managing Director, Chain Reaction |

Saif Jarad is an internet entrepreneur who founded the 1st online performance marketing company in the Middle East back in 2010 “Chain Reaction” and he is the current CEO of the company. At the moment Chain Reaction has 4 offices across the region, serving regional and local brands including some Fortune 500 companies in the region.

Chain Reaction has become the region’s 1st Google analytics premium partner hiring more than 25 digital experts.
He has managed to sign representation deals for the Middle East region with Baidu from China and an agency partner for Yandex from Russia.

Saif holds a BSc in Mechatronics Engineering and starting his MBA at London Business School this year. 


Shari Thurow


Naguib Toihiri

SEO department lead @ RBBI (Dubai) |

Naguib Toihiri is currently leading the SEO department at RBBI, Dubai-based Digital agency. He has been awarded Personality of the year 2017 at the first MENA Search Awards in Dubai. Passionate about all things digital, he has over 8 years’ worth of experience managing SEO campaigns for international and local brands. Having worked as a SEO specialist in France at Orange, he joined RBBI in 2013 as a SEO Manager helping enhance the performance of top Middle East brands in various sectors, including Qatar Airways, EMAAR, and Jumeirah Group. Naguib started sharing his experience and knowledge since 2015 through workshops providing insights in SEO and digital strategies. More than 60 professionals from 25 companies and universities in UAE attended the workshops in 2016.

Neil Walker

Digital Director |

Neil original entered the world of Search in 2002 as the technical mind behind a start up by the name of Just Search. In 2004 he had successfully secured a first page position in Google UK for the term “SEO” and similar phrases which led to experience within blue chip consultancy, SME and ecommerce projects. In 2007 Just Search was acquired by Swedish listed company Getupdated Internet Marketing where Neil took the role of Group CTO and led the technical expansion from the UK and Sweden into France, Italy and Ireland helping the company to operate a turnover in excess of £30m and gain the vanity ranking term of “SEO” in the majority of markets entered.

Neil started consultancy in 2009, Here he works consulting with other Digital Agencies to affiliates or in-house teams. He is passionate about the web, extremely focused and fanatical about technology which has led him to speak at conferences around the Globe from Silicon Valley to Stockholm and Reykjavik among others.

You can find out more at

Rob Weatherhead

Group Operations Director, Amplifi UK |

Marty Weintraub


Marty is a 5X Inc.500/5000 entrepreneur, author, speaker, musician, EU Search Awards judge & 2013 US Search Personality of the Year.

He founded Aimclear®, a fanatical marketing agency redefining audience targeting, distribution, customer acquisition, PR mashups and classic creative values. Client credits include eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Martha Stewart, Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, Siemens, The Washington Post and numerous others. Among its recent awards, Aimclear took top honors for Best Large Integrated Agency and Best Use of PR in a Search Campaign during the 2016 US Search Awards. 

A fixture on the international conference circuit, Marty has appeared at hundreds — and has keynoted dozens — of international search & social marketing conferences.

Gerry White

SEO & Analytics Consultant, JustEat |

Gerry is a technical marketing consultant working with Just Eat supporting SEO on the 14 sites they operate around the world, including apps, mobile, technical and outreach. Ensuring that the sites are organic leaders in the markets they operate in.

With an 17 year history in digital – Gerry has worked on sites from the BBC, McDonalds, Premier Inn and DirectGov in various roles from digital analyst, site search but usually in SEO, as well as spending a large part of his career agency side.  Gerry also co-runs a digital roundtable conference called TakeItOffline which aims to replicate the best of the post pub conversations, typically in a pub. 

Nick Wilsdon

SEO Lead - Global Channel Optimisation, Vodafone |

Nick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.

Since his return to the UK in 2011, Nick has built and led teams at Arena Media, Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way

Murat Yatagan

Senior SEO Manager, Global Savings Group |

Murat Yatağan is a distinguished international freelance SEO Consultant with more than 10 years of expertise on SEO and UX, of which 5 years derives from his Senior Product Analyst role at Google Search Quality Team in Ireland. Murat was involved in several sub teams at Google, such as web spam fighting with a specialized approach on manual actions, reconsideration requests, site recoveries, backlink profile analysis and community management. Apart from that, Murat gained expertise on technical SEO, high quality content creation strategy, outreach and international SEO throughout leading an SEO team with 10 members who managed 60+ clients from Turkey in a Digital Performance Agency (SEM) and managing 20+ clients globally from various business verticals as a freelancer.

Murat is currently living in Munich and working for Global Savings Group as a Senior SEO Manager with a specific focus on technical SEO and offsite quality.

Murat is a member of Advisory Board at two startups from Turkey (KTH and Indisera) focusing on growth strategies and technical consultancy. He has been a Judge for UK Search Awards and MENA Search Awards since 2016. He's a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.

Lukasz Zelezny

Lukasz Zelezny, Head of Organic Acquisition, Social Media Speaker and SEO Evangelist, @USWITCHUK |

Lukasz Zelezny is the head of organic acquisition at, a UK based price comparison website with offices in London. Leading his team, he is responsible for the brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

In 2015 he traveled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops where he is sharing tips around SEO, Social Media and Analytics