The awards will be judged by a panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and to give entrants an insight into why  our winners were chosen.

Dawn Anderson

Lecturer in Digital and Search Marketer, Researcher and International SEO Consultant, MMU |

Dawn Anderson - Digital And Search Marketing Lecturer – Manchester 

Metropolitan University. Past roles at Carat and Latitude, working on search

marketing campaigns for major brands.  International Search Marketing 

Conference speaker on SEO and Digital Marketing Strategy.  

International SEO Consultant to brands in-house teams covering 

ecommerce, sports, travel, food and nutrition, legal, finance and insurance. 

A decade in SEO.  Researcher into search engine crawling and crawl 


Tom Armenante

Head of SEO, |

Tom Armenante is the Head of SEO at, the online-only furniture arm of Matalan. His role is to oversee the organic search for both the Matalan and sites and aid the internal teams in driving e-commerce performance.

Prior to Tom’s role at he worked at the award-winning SEO Agency, Branded3 where he helped to formulate the search strategy for some of the UK's largest brands. Tom's experience spans a variety of sectors including outdoor fitness, home renovation and financial comparison.

In his spare time he likes to put his knowledge to good use and is focussed on continuing the successful growth of his niche e-commerce site Gocableties.  

Jim Banks

Director of Paid Media, Groove |

Jim Banks is the Director of Paid Media at Groove, a premier creative digital agency, specialising in eCommerce, web design, inbound marketing, paid media management and branding. 

Groove are a Bigcommerce Premium Partner, a Google Partner, a HubSpot Platinum Partner and Magento Certified.

Jim is one of the pioneers of paid media, buying his first paid traffic back in 1999.

Since then he has worked with over 1000 companies around the world and spent in excess of $175 million buying paid media, generating in excess of $1 billion in eCommerce sales and more than 2 million leads for inbound marketing companies.

Jim is a well-traveled and sought after keynote speaker, returning for the second time to judge at the UK Search Awards.

Dan Barker

Digital, Marketing, Ecommerce, Analytics Consultant |

Raveleen Beeston

Head of Sales, Bing UK, Microsoft |

Laurent Bourrelly


I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background.  After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business.  Since then, I also started a speaker’s career and got more involved in the SEO community in France.  I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients.  Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing.

You can find me on my blog and I’m playing a lot with video right now. 

Alan Coleman

CEO, Wolfgang Digital |

After failing to land his dream job in Google in 2007 Alan decided to set up search marketing agency Wolfgang Digital on his kitchen table.

From these humble beginnings, Wolfgang Digital won the coveted "Grand Prix" Prize in the 2015 European Search Awards and the "Best Small PPC Agency" in 2016. 

Alan blogs for Moz and is a regular speaker on the international PPC circuit having spoken at SMX, SES, HeroConf, OMCAP, AdWorld Experience, The Conversion Conference and SXSW Interactive.

Wolfgang Digital shot to international notoriety in 2014 when they "came out of the closet" as the owners of one of an online sex toy shop. The shop was opened as a 'be your own customer" project back in 2012 and led to many hilarious stories which simply had to be told.

Alan is excited to contribute to the search marketing community via judging the UK Search Awards.

Simon Dance

Head of Organic Acquisition, Lyst |

Simon Dance is the Head of Organic Acquisition at Lyst, overseeing organic growth covering SEO, Content, Editorial and Social - where he works alongside a World class team. He has previously held senior SEO positions at vacation rental marketplace HouseTrip (Acquired by TripAdvisor), as well as extensive experience agency side. His key passions are mentoring and leading teams, as well as highly technical SEO.

Ed Fletcher

Head of Global Digital IT Delivery, Vodafone |

Ed started his IT career in 1988 at the IBM Hursley Software Lab. This proved to be a great foundation, covering everything from mainframes to PCs and system software to application integration. He specialised in Digital integration and mobility and lectured at IBM conferences and at the IBM Education Centre at La Hulpe.

Ed gained an MBA in 1999 and joined Vodafone UK in 2002. As lead architect, working on both web and retail, he was responsible for major upgrades to both environments before moving to a Group role in 2007. There he has designed and deployed internal cloud capability for use by the 21 Vodafone markets before moving into the Digital Optimisation space. Ed is now responsible for all Group Digital IT delivery and runs an internal digital technology agency delivering performance, SEO and analytics optimisation to Vodafone’s 21 markets, Vodafone Enterprise and the platform.

Richard Gregory

UK Industry Expert |

Richard is the former-MD of digital agency Latitude, co-founder of SAScon, and Manchester Digital council member.

With 18 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.

Peter Handley

Global SEO Manager, Sage |

Peter Handley is the Global SEO Manager for Sage, managing internal teams and agencies to grow the companies market share, traffic and conversions across all regions.

A technical SEO expert with a decade of experience, from running agency SEO departments, co-owning a digital marketing agency and freelancing, who has spoken at conferences across Europe. Peter has worked with a number of large and small companies throughout that time, on complex technical issues, innovative work and tool creation with hreflang and international configurations.

Peter also uses his skills to help local and environmental charitable organisations, to assist with digital marketing efforts and understand the potential of reaching out to new audiences.

Rob Hughes


Rob is Head of Earned Media at JD Williams group; running a team with some great search, social and content capabilities and getting the chance to help grow some amazing, international brands.

With experience in search, social, content and development since 2004; Rob brings a wealth of experience making him perfectly positioned to deliver and support a client’s search strategy and campaign from the ground up.

Neil Hardy

Commercial & Product Director, |

Addam Hassan

Global Head of SEO, All Saints |

Addam Hassan is the Global Head of SEO at AllSaints. Previously Addam worked as Director of Search Strategy at Fresh Egg both in the UK and Australia where he worked with clients such as Vodafone and Harvey Norman.

Addam started working within the SEO industry as a Natural Seacrh Analyst at iCrossing formerly known as Spannerworks in Brighton in 2005. While there his role progressed to Natural Search Manager which was based in London and then moved on to Natural Search Director in Brighton.

Addam has worked with the likes of Porsche, Toyota, Barclays Bank, Sainsbury’s Bank, BT and Ann Summers.

Dr Aleksej Heinze

Co-Director Centre for Digital Business, Salford Business School |

Aleksej is a senior lecturer, author and researcher in the area of digital marketing. He is also Head of the Advisory Board at SEMTA (Search Engine Marketing Trade Association).

Being a pragmatist, he believes in innovation in practice and hence in addition to his academic activities he works with real businesses. He has a breadth of experience working on projects with both small local organisations and large internationals such as the development of an international community of digital marketers of the future - #passion4digital

Anders Hjorth

Partner, Altima |

Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing. 

He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing. 

He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. 

BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.

Jackie Hole

Senior Account Director PPC & SEO and European Search Personality 2013 |

Avi Koirala


Avi Koirala oversees digital search with a focus on SEO for the De'Longhi Group, covering De'Longhi, Kenwood, Braun and Ariete brands globally. The De'Longhi Group has an online presence in 50+ countries. Last year Avi was successful to increase the natural search traffic by +143% on the group's websites. He advocates, promotes and educates on SEO, bringing it to the forefront of business. Avi has a BSc degree from Cyprus Institute of Marketing and has completed his postgraduate from University of the Highlands and Islands, Scotland.

Judith Lewis

Founder and CEO, Decabbit Consultancy |

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. 

She has judged both US & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Dan Locke

SEO Team Lead, John Lewis |

Dan Locke manages the SEO team for one of the UK's best loved brands, John Lewis, overseeing on and off page, campaign activity, technical projects and editorial for UK and international across desktop, mobile and app platforms.

Dan has extensive client side experience, having previously looked after SEO for the Arcadia Group brands, including Topshop, Topman and Dorothy Perkins, as well as several agency roles leading client strategy across digital channels.

Julia Logan


Julia Logan has been active in SEO and online marketing since 2000.  Over her career, Julia has been involved in varied activities including training, building or running inhouse digital marketing teams, consulting and running her own affiliate sites in highly competitive verticals ranging from online gaming to software development. She is interested in all shades of SEO and believes you cannot be a true SEO without testing and experimenting with different techniques and approaches. Currently, she is an SEO consultant at focusing on SEO and security audits, online reputation management, negative SEO investigations and private network consulting.

Kristjan Mar Hauksson

Co-founder & COO of SMFB Engine |

European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Currently SMFB Engine works with great clients like Mondelez, Geox, IKEA, Santander and Statoil Retail & Fuel to mention some.

Kristján is the Founder and former Director of Search & Online Communications at the award winning internet marketing agency Nordic eMarketing. With over 10 years’ experience working in a multilingual environment, he has over the years worked for great clients in over 20 markets including Fujitsu, Hitatchi, Vodafone, Lenvon, VMWare, Intel, Symantec,, Momondo, Expedia, Zalando, & more.

Besides being a published author on the topic of internet marketing, he is a frequent speaker and has been on the Search Engine Professional Organization Board of Directors for the past four years, as well as the International Advisory Board for Bing Advertising. When it comes to speaking, Kristján Már is as humble as his "World Domination or Death (with the aim of avoiding death)" motto and is known for his energetic and lively presence on stage.

Over the past 10 years, he has spoken at over 80 conferences in countries like Belgium, Denmark, Sweden, Norway, UK, Germany, Ukraine, Latvia, Serbia, Iran, USA, and Turkey. These conferences include SMX, SES, RIMC, ISS, A4U, AdTech, iFront, Digitalization of Marketing and Gulltaggen.

Kristján has various diplomas and degrees in technology, programming and marketing from University of British Colombia, Reykjavik Open University, Thunderbird University, and Computer & Engineering School of Iceland. He has been involved in developing internet solutions since 1996, and internet marketing since 1997.

Carla Marshall

Editor in Chief, Tubular Insights |

Carla Marshall is the Editor in Chief of, the world's leading resource for video marketing tips, tricks and strategies. She is YouTube Certified in Audience Development, and specialises in video optimization and organic video marketing. She has provided video marketing consultancy services to clients across the world, and is part of the marketing team at, the global leader in video intelligence for the cross-platform world. She divides her time between Manchester, UK, and Mountain View, California. 

Ross Matthews

Chief Marketing Officer, ICELOLLY.COM |

Ross is CMO of, one of the UK’s leading holiday price comparison websites.  

Ross has held a variety of digital roles over the last 15 years spanning marketing, e-commerce and customer experience, working for brand such as Virgin Holidays, Thomas Cook, Asics and HomeServe.

Anthony Robinson

Founder, Pure Optimisation |

Ant is the founder of digital growth agency Pure Optimisation and the former Head of Search and Social at FTSE 250 listed AutoTrader UK. As a previous UK Search Awards winner Ant has extensive technical and hands on expertise delivering integrated campaigns across SEO, Social Media, PPC & Conversion Rate Optimisation.

Ant is a keen advocate of data lead decision making and the integration of the silos that often exist between the primary digital channels.

Neil McKay


Neil has over 15 years’ experience within the digital arena and has an extensive entrepreneurial track record. His passion for helping businesses to achieve their business goals is key to his own personal success.

Through a combination of organic growth and mergers and acquisitions he helped to build Europe’s largest search agency (Bigmouthmedia, now Digital LBi). 

Following that, he created a leading UK digital marketing agency (Lakestar Media). The business was extremely successful and within five years he had sold it to one of the world’s top four advertising networks (McCann Worldgroup).

In his new venture, Endless Gain (conversion optimisation agency), Neil and his team help ecommerce brands to make more money from their websites by converting more of their visitors into customers using various techniques, involving data and psychology.

Endless Gain was recently awarded Conversion Optimisation Agency of the year at the Northern E-Commerce Awards.

Neil is also author of “Selling Fast and Slow: How understanding the brain’s two systems can boost your sales”, which is available on the Amazon Kindle bookstore. 

Paul Morris

Digital Marketing Director, PZ Cussons Plc |

Marty Weintraub


James Murray

UK Search Advertising Lead |

James Murray is the Search Advertising Lead for Microsoft UK. In his role he is responsible for managing relationships between Microsoft and its strategic partners as well as acting as an evangelist for the Bing Search platform and search advertising tools. James is fascinated by data and the insight it gives into consumer behaviour. He is a writer, speaker and thought leader in search and digital marketing being a regular contributor at industry events and widely quoted in the media.

Jon Myers

CMO EMEA, Karhoo |

Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked for Agency, Publisher and more recently the Ad Technology space Jon has a strong understanding of all sides of the market and very strong business and people connections across EMEA. Jon is recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, many years SEO/Display/Social and as a regular speaker/moderator at conferences worldwide.

Bas van den Beld

Founder, State of Digital |

Bas van den Beld is the founder of State of Digital. State of Digital is one of Europe’s biggest online learning platforms where you can learn about Digital Marketing. The site gives insights in how to get the most out of topics like SEO, Social Media, Content Marketing and related topics. The emphasis of the site is on making digital marketers understand better what possibilities there are and how to implement them.

Bas is a highly sought-after consultant, trainer and professional speaker. He helps businesses develop a solid marketing strategy based on the needs and behaviors of their target customers. He has won several awards for consulting, speaking and training, including being voted European Search Personality 2015, honouring his achievements within the search marketing industry.

Bas has worked with, trained and consulted with some of the biggest brands in tech, travel and entertainment including KLM, MTV / Comedy Central (Viacom), Lenovo, Linkdex, DMA and more. He is also a trainer at several Business Schools, like Beeckestijn Business School, as part of their MBA programs.

With his unique international experience Bas is ahead of the curve in knowing the latest developments. He understands how they can be useful for organizations. He can easy adapt that to the organizations he works with.


Neil Walker

Technical Director, Online Ventures Group |

Neil started in Web Development in 1998 before moving onto Search in early 2000. His work, as part of a small firm from Cheshire, helped develop them to become one of the largest UK SEO companies before it was acquired in 2007. This is where Neil moved into the position of CTO for the Pan-European Group. Neil has since consulted for PR companies, in-house marketing teams and agencies. He has spoken about his expertise and experiences at a large number of conferences across the world from Silicon Valley, Reykjavik, Rome, Stockholm and the UK. He has written and carried out webinars for websites such as State of Digital, Advanced Web Ranking, SEMrush among others. In December 2015 he consolidated his consultancy to become a partner in Digital Marketing Agency where he now sits as Technical Director.

Rob Weatherhead

Group Operations Director, Amplifi |

Currently Group Operations Director for Dentsu Aegis in Manchester, Rob has held senior positions at a number of leading agencies around the North West.  Having picked up a number of UK and EU Search Awards in the past, aswell as being a previous judge, he knows what it takes to be victorious and will be looking for outstanding work from the entrants.

Nick Wilsdon

SEO Lead - Global Channel Optimisation, Vodafone |

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department. 

Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.  

Colin Woon

SEO Manager - Marketing & Consumer, 02 |

Murat Yatağan

SEO Consultant, Startup Advisor and Co-Founder |

Murat Yatağan is an SEO Consultant with more than 7 years of expertise on SEO and UX, of which 5 years derives from his Sr. Product Analyst role at Google Search Quality Team in Ireland. Murat was involved in several sub teams at Google, such as web spam fighting with a specialized approach on manual actions, reconsideration requests, site recoveries, backlink profile analysis and community management. Apart from that, Murat gained expertise on technical SEO, high quality content creation strategy, outreach and international SEO throughout leading an SEO team with 10 members in a Turkish Digital Performance Agency (SEM) and managing clients from various business verticals as a freelancer.

Murat is a member of Advisory Board at two startups from Turkey (KTH Event Agency and indisera) focusing on growth strategies and technical consultancy and Co-Founder of a Turkish startup (SociRest). He's a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities. 

He has a M.Sc. in Engineering Management from IYTE and a B.Sc. in Computer Engineering from IEU.

Murat slaps bass guitar and enjoys travelling to explore local foods.

Lukasz Zelezny

Head of Organic Acquisition, USwitch |

Lukasz Zelezny is the head of organic acquisition at, a UK based price comparison website with offices in London. Leading his team, he is responsible for the brandís organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.