Categories

2018 Winners 2018 Highlights

Please see the following descriptions for more information on each category. To find out more about the judging process, please click here.

SECTOR AWARDS

Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.

AGENCY AWARDS

We want to celebrate all search based agencies regardless off their size and shape. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.

Best Use of Search - Retail

Recognition of a campaign that has successfully enhanced the visibility of a website in the retail sector.

Best Use of Search - Finance

Recognition of a campaign that has successfully enhanced the visibility of a website in the finance sector, this can include banking, insurance, or financial services.

Best Use of Search - Travel / Leisure

Recognition of a campaign that has successfully enhanced the visibility of a website in the travel or leisure sector.

Best Use of Search - Gaming

Recognition of a campaign that has successfully enhanced the visibility of a website in the gaming (gambling) sector.

Best Use of Search - Third Sector

Recognition of a campaign that has successfully enhanced the visibility of a website of a charity or not for profit organisation.

Best Use of Search - B2B

Recognition of a campaign that has successfully enhanced the visibility of a website in B2B.

Best Use of Search - B2C

Recognition of a campaign that has successfully enhanced the visibility of a website in B2C.

Best Use of Search - Health

Recognition of a campaign that has successfully enhanced the visibility of a website in the health care sector.

Best Use of Search - Real Estate & Property

Recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property.

Best Use of Search - FMCG

Recognition of a campaign for the FMCG sector that has achieved outstanding results in search.

Best Local Campaign

Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines. The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Here we are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.

Best Low Budget Campaign

Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The PPC and SEO campaigns that have achieved something special on a monthly budget of £1000 or less in fees.

Best Integrated Campaign

We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.

Most Innovative Campaign

Recognition of innovation within a search campaign which shows use of strategy or implementation that sets it apart from the competition.

Best PPC Campaign

PPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.

Best SEO Campaign

Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign 2018.

Best Use of Content Marketing

Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.

Best Use of PR in a Search Campaign

Combining PR coverage with SEO results can bring great results. As the national reach of good PR coverage combined with the powerful links it can generate help to grow a websites authority with the search engines. But it isn’t easy. Show us how you have achieved it and what results it generated.

Best Use of Social Media in a Search Campaign

Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.

Best Use of Data

Data and how it is managed plays a huge role in delivering effective search campaigns. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.

Best Software Innovation

Technology + Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients in 2018?

Best PPC Management Software Suite

As PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced in 2018?

Best SEO Software Suite

With Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.

Best Search Software Tool

Whether its PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry in 2018.

Best In-House Team

Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in SEO and / or PPC for their brand.

Best Small PPC Agency

Recognition of an outstanding small PPC agency with up to 25 staff that demonstrates consistently great understanding and use of PPC. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

Best Large PPC Agency

Recognition of an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

Best Small SEO Agency

Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

Best Large SEO Agency

Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

Best Small Integrated Search Agency

Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

Best Large Integrated Search Agency

Recognition of an outstanding small integrated search agency with 26 staff or over that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

Young Search Professional of the Year

Who are the search stars of the future? We want to find the search professionals under 25 (on 29.11.2018) working in the UK search industry who are achieving great results and leading the industry at a young age.

There is no charge to nominate people in this category however the judging panel reserve the right to put forward additional candidates.

UK Search Personality of the Year

Recognition of a talented and inspiring practitioner who has revolutionised the UK search industry. Who is leading the way, challenging convention, and inspiring the future of the industry?