Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.
We want to celebrate all search based agencies regardless off their size and shape. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.
Please see the following descriptions for more information on each category. To find out more about the judging process, please click here.
Best Use of Search - Retail
Recognition of a campaign that has successfully enhanced the visibility of a website in the retail sector.
Best use of Search - Finance
Recognition of a campaign that has successfully enhanced the visibility of a website in the finance sector.
Best use of Search - Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website in the travel or leisure sector.
Best use of Search - Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website in the gaming (gambling) sector.
Best use of Search – Third Sector
Recognition of a campaign that has successfully enhanced the visibility of a website in the third sector.
Best Use of Search - B2B (Business to Business)
Recognition of a campaign that has successfully enhanced the visibility of a website in B2B.
Best Use of Search - B2C (Business to Consumer)
Recognition of a campaign that has successfully enhanced the visibility of a website in B2C.
Best Local Campaign
The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Here we are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.
Best Low Budget Campaign
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The PPC and SEO campaigns that have achieved something special on a monthly budget of £1000 or less in fees.
Best Integrated Campaign
We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.
Most Innovative Campaign
As established as the Search Industry is, the game is changed on a regular basis. Whether that is an algorithm tweak, a new technology, or a change to the SERP layout. Being innovative and staying ahead of the competition is critical for businesses looking to dominate the search results. Tell us about how an innovative approach brought about impressive results for you or your clients.
Best PPC Campaign
PPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
Best SEO Campaign
Whether you’ve achieved huge results with a piece of content, or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign 2017.
Best Use of Content Marketing
Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.
Best Use of PR in a Search Campaign
Combining PR coverage with SEO results can bring great results. As the national reach of good PR coverage combined with the powerful links it can generate help to grow a websites authority with the search engines. But it isn’t easy. Show us how you have achieved it and what results it generated.
Best Use of Social Media in a Search Campaign
Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results.
Best Use of Data
Data and how it is managed plays a huge role in delivering effective search campaigns. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.
Best Software Innovation
Technology + Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients in 2017?
Best PPC Management Software Suite
As PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced in 2017?
Best SEO Software Suite
With Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
Best Search Software Tool
Whether its PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry in 2017.
Best Small PPC Agency
Recognition of an outstanding small PPC agency with up to 25 staff that demonstrates consistently great understanding and use of PPC.
Best Large PPC Agency
Recognition of an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC.
Best Small SEO Agency
Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO.
Best Large SEO Agency
Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO.
Best Small Integrated Search Agency
Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of online and offline activity.
Best Large Integrated Search Agency
Recognition of an outstanding large integrated search agency with 26 or more staff that demonstrates consistently great understanding and use of online and offline activity.
Best In-House Team
Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in SEO and / or PPC for their brand.
Young Search Professional of the Year
Who are the search stars of the future? We want to find the search professionals under 25 (on 30.11.17) working in the UK search industry who are achieving great results and leading the industry at a young age.
UK Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionised the UK search industry. Who is leading the way, challenging convention, and inspiring the future of the industry? This is a free to enter category and nominations can be self nominated or third party nominated. The judges also have the opportunity to make nominations in this category.