Categories
Please see the following descriptions for more information on each category.
For information on how to enter, judging criteria, and entry fees, click here.
CAMPAIGN AWARDS
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): SMALL
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Recognising exceptional SEO strategies that enhance organic visibility and drive revenue for retail and eCommerce brands. Entries should demonstrate technical expertise, innovative content strategies, and measurable performance. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): LARGE
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Recognising exceptional SEO strategies that enhance organic visibility and drive revenue for retail and eCommerce brands. Entries should demonstrate technical expertise, innovative content strategies, and measurable performance improvements. Open to agencies and teams of 26 + employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): SMALL
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Celebrating outstanding paid search campaigns that maximise ROI and customer acquisition for retail and eCommerce brands. Judges will look for strategic execution, audience targeting, automation, and tangible business growth. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): LARGE
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Celebrating outstanding paid search campaigns that maximise ROI and customer acquisition for retail and eCommerce brands. Judges will look for strategic execution, audience targeting, automation, and tangible business growth. Open to agencies and teams of 26 + employees.
BEST USE OF SEARCH - FINANCE (SEO): SMALL
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Rewarding finance campaigns that achieve significant growth through SEO strategies in a highly regulated and competitive sector. Entries should demonstrate technical expertise, innovative content strategies, and measurable performance improvements. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - FINANCE (SEO): LARGE
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Rewarding finance campaigns that achieve significant growth through SEO strategies in a highly regulated and competitive sector. Entries should demonstrate technical expertise, innovative content strategies, and measurable performance improvements. Open to agencies and teams of 26 + employees.
BEST USE OF SEARCH - FINANCE (PPC): SMALL
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Recognising high-impact PPC campaigns that drive quality leads and conversions in the finance sector while maintaining compliance and cost efficiency. Judges will look for strategic execution, audience targeting, automation, and tangible business growth. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - FINANCE (PPC): LARGE
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Recognising high-impact PPC campaigns that drive quality leads and conversions in the finance sector while maintaining compliance and cost efficiency. Judges will look for strategic execution, audience targeting, automation, and tangible business growth. Open to agencies and teams of 26 + employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): SMALL
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Recognising outstanding SEO strategies that enhance visibility for travel and leisure brands. Entries should demonstrate innovative content, technical expertise, and measurable growth in bookings or engagement. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): LARGE
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Recognising outstanding SEO strategies that enhance visibility for travel and leisure sector. Entries should demonstrate innovative content, technical expertise, and measurable growth in bookings or engagement. Open to agencies and teams of 26 + employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): SMALL
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Celebrating exceptional paid search campaigns that drive visitors, bookings, and brand awareness in the travel and leisure sector. Judges will look for strategic bidding, audience targeting, and measurable impact. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): LARGE
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Celebrating exceptional paid search campaigns that drive visitors, bookings, and brand awareness in the travel and leisure sector. Judges will look for strategic bidding, audience targeting, and measurable impact. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH - GAMING: SMALL
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When the chips are down you are a winner? Visibility and engagement across the gaming sector is recognised and rewarded in this award. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - GAMING: LARGE
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When the chips are down you are a winner? Visibility and engagement across the gaming sector is recognised and rewarded in this award. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: SMALL
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Honouring impactful search campaigns that support charitable, non-profit, and social causes. Entries should showcase creative use of SEO and/or PPC to increase awareness, engagement, or fundraising. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: LARGE
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Honouring impactful search campaigns that support charitable, non-profit, and social causes. Entries should showcase creative use of SEO and/or PPC to increase awareness, engagement, or fundraising. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH - B2B (SEO): SMALL
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Awarding B2B campaigns leveraging SEO to drive leads, authority, and industry visibility. Successful entries will highlight technical expertise, content marketing, and measurable business growth. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - B2B (SEO): LARGE
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Awarding B2B campaigns leveraging SEO to drive leads, authority, and industry visibility. Successful entries will highlight technical expertise, content marketing, and measurable business growth. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH - B2B (PPC): SMALL
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Recognising high-performing PPC campaigns that generate quality leads and conversions for B2B brands. Judges will assess audience segmentation, bid strategies, and conversion optimisation. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - B2B (PPC): LARGE
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Recognising high-performing PPC campaigns that generate quality leads and conversions for B2B brands. Judges will assess audience segmentation, bid strategies, and conversion optimisation. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH - B2C (SEO): SMALL
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Celebrating outstanding SEO strategies that boost brand visibility, organic traffic, and conversions for B2C brands. Entries should highlight technical excellence and customer-centric content. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - B2C (SEO): LARGE
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Celebrating outstanding SEO strategies that boost brand visibility, organic traffic, and conversions for B2C brands. Entries should highlight technical excellence and customer-centric content. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH - B2C (PPC): SMALL
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Honouring innovative PPC campaigns that enhance customer acquisition and engagement for B2C brands. Entries should demonstrate precision targeting, smart automation, and revenue impact. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - B2C (PPC): LARGE
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Honouring innovative PPC campaigns that enhance customer acquisition and engagement for B2C brands. Entries should demonstrate precision targeting, smart automation, and revenue impact. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH – HEALTH: SMALL
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Recognising excellence in search for healthcare awarenes and health brand campaigns balancing compliance, trust, and visibility. Entries should showcase strategic execution, audience engagement, and measurable results. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH – HEALTH: LARGE
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Recognising excellence in search for healthcare awareness and health brand campaigns balancing compliance, trust, and visibility. Entries should showcase strategic execution, audience engagement, and measurable results. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH - AUTOMOTIVE: SMALL
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Awarding brands and agencies delivering high-performance search campaigns for the automotive industry. Entries should demonstrate technical innovation, lead generation, and commercial impact. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - AUTOMOTIVE: LARGE
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Awarding brands and agencies delivering high-performance search campaigns for the automotive industry. Entries should demonstrate technical innovation, lead generation, and commercial impact. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH - REAL ESTATE & PROPERTY: SMALL
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Celebrating exceptional campaigns that drive leads and visibility in the real estate market. Entries should showcase innovative targeting, data-driven strategies, and market impact. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY: LARGE
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Celebrating exceptional campaigns that drive leads and visibility in the real estate market. Entries should showcase innovative targeting, data-driven strategies, and market impact. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH – FMCG: SMALL
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Recognising search campaigns that accelerate brand growth in the fast-moving consumer goods sector. Entries should highlight creative, data-driven strategies that drive engagement and conversions. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH – FMCG: LARGE
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Recognising search campaigns that accelerate brand growth in the fast-moving consumer goods sector. Entries should highlight creative, data-driven strategies that drive engagement and conversions. Open to agencies and teams of 26 + employees
BEST USE OF SEARCH – FASHION: SMALL
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Celebrating search excellence in the fashion sector, from luxury to high-street brands. Entries should showcase creative content, technical use of SEO and PPC strategies. Open for agencies and teams of up to 25 employees.
BEST USE OF SEARCH – FASHION: LARGE
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Celebrating search excellence in the fashion sector, from luxury to high-street brands. Entries should showcase creative content, technical SEO and high-performing PPC strategies. Open to agencies and teams of 26 + employees
BEST LOCAL CAMPAIGN (SEO): SMALL
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Honouring local SEO campaigns that drive visibility, footfall, and engagement for location-based businesses. Entries should highlight technical optimisation, local search strategies, and results. Open for agencies and teams of up to 25 employees.
BEST LOCAL CAMPAIGN (SEO): LARGE
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Honouring local SEO campaigns that successfully target local audiences and locally based businesses. Entries should highlight technical optimisation, local search strategies, and results. Open to agencies and teams of 26 + employees
BEST LOCAL CAMPAIGN (PPC): SMALL
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Recognising paid search campaigns that successfully target local audiences with precision. Entries should demonstrate hyper-local targeting, creative execution, and measurable ROI. Open for agencies and teams of up to 25 employees.
BEST LOCAL CAMPAIGN (PPC): LARGE
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Recognising paid search campaigns that successfully target local audiences with precision. Entries should demonstrate hyper-local targeting, creative execution, and measurable ROI. Open to agencies and teams of 26 + employees
BEST LOW BUDGET CAMPAIGN (SEO): SMALL
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Awarding exceptional SEO results achieved with a limited budget. Entries should showcase smart strategies, innovative execution, and strong ROI despite financial constraints. Open for agencies and teams of up to 25 employees and £2000 or less in monthly fees.
BEST LOW BUDGET CAMPAIGN (SEO): LARGE
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Awarding exceptional SEO results achieved with a limited budget. Entries should showcase smart strategies, innovative execution, and strong ROI despite financial constraints. Open to agencies and teams of 26 + employees and £6500 or less in monthly fees.
BEST LOW BUDGET CAMPAIGN (PPC): SMALL
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Celebrating paid search campaigns that delivered outstanding performance on a tight budget. Entries should highlight cost efficiency, strategic bidding, and measurable success. Open for agencies and teams of up to 25 employees and £2000 or less in monthly fees.
BEST LOW BUDGET CAMPAIGN (PPC): LARGE
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Celebrating paid search campaigns that delivered outstanding performance on a tight budget. Entries should highlight cost efficiency, strategic bidding, and measurable success. Open to agencies and teams of 26 + employees and £6500 or less in monthly fees.
BEST INTEGRATED CAMPAIGN: SMALL
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Recognising search-led campaigns seamlessly integrated across multiple digital channels. Entries should demonstrate a cohesive strategy, synergy across platforms, and tangible results. Open for agencies and teams of up to 25 employees.
BEST INTEGRATED CAMPAIGN: LARGE
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Recognising search-led campaigns seamlessly integrated across multiple digital channels. Entries should demonstrate a cohesive strategy, synergy across platforms, and tangible results. Open to agencies and teams of 26 + employees.
MOST INNOVATIVE CAMPAIGN (SEO): SMALL
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Awarding groundbreaking SEO campaigns that challenge industry norms. Judges will look for creative approaches, technical excellence, and innovative problem-solving. Open for agencies and teams of up to 25 employees.
MOST INNOVATIVE CAMPAIGN (SEO): LARGE
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Awarding groundbreaking SEO campaigns that challenge industry norms. Judges will look for creative approaches, technical excellence, and innovative problem-solving. Open to agencies and teams of 26 + employees.
MOST INNOVATIVE CAMPAIGN (PPC): SMALL
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Celebrating paid search campaigns that push boundaries through unique strategies and execution. Entries should highlight creative audience targeting, automation, and advanced bid strategies. Open for agencies and teams of up to 25 employees.
MOST INNOVATIVE CAMPAIGN (PPC): LARGE
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Celebrating paid search campaigns that push boundaries through unique strategies and execution. Entries should highlight creative audience targeting, automation, and advanced bid strategies. Open to agencies and teams of 26 + employees.
BEST SEO CAMPAIGN: SMALL
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Recognising the most outstanding SEO campaign of the year, delivering exceptional growth, visibility, and engagement. Entries should demonstrate technical, content, and strategic excellence. Open for agencies and teams of up to 25 employees.
BEST SEO CAMPAIGN: LARGE
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Recognising the most outstanding SEO campaign of the year, delivering exceptional growth, visibility, and engagement. Entries should demonstrate technical, content, and strategic excellence. Open to agencies and teams of 26 + employees.
BEST PPC CAMPAIGN: SMALL
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Recognising the most outstanding paid search campaign that delivered exceptional results through strategic execution, audience targeting, and measurable ROI. Entries should highlight data-driven decisions and innovation. Open for agencies and teams of up to 25 employees.
BEST PPC CAMPAIGN: LARGE
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Recognising the most outstanding paid search campaign that delivered exceptional results through strategic execution, audience targeting, and measurable ROI. Entries should highlight data-driven decisions and innovation. Open to agencies and teams of 26 + employees.
BEST USE OF CONTENT MARKETING: SMALL
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Celebrating search campaigns that successfully leverage high-quality content to enhance visibility, engagement, and conversions. Judges will look for creative storytelling, SEO optimisation, and measurable impact. Open for agencies and teams of up to 25 employees
BEST USE OF CONTENT MARKETING: LARGE
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Celebrating search campaigns that successfully leverage high-quality content to enhance visibility, engagement, and conversions. Judges will look for creative storytelling, SEO optimisation, and measurable impact. Open to agencies and teams of 26 + employees.
BEST USE OF PR IN A SEARCH CAMPAIGN: SMALL
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Awarding search campaigns that effectively integrate PR to enhance brand awareness and search performance. Entries should showcase strategic outreach, link acquisition, and measurable improvements in visibility. Open for agencies and teams of up to 25 employees.
BEST USE OF PR IN A SEARCH CAMPAIGN: LARGE
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Awarding search campaigns that effectively integrate PR to enhance brand awareness and search performance. Entries should showcase strategic outreach, link acquisition, and measurable improvements in visibility. Open to agencies and teams of 26 + employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: SMALL
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Recognising innovative use of social media to amplify search campaign success. Entries should demonstrate how social strategies improved engagement, search rankings, and overall campaign impact. Open for agencies and teams of up to 25 employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: LARGE
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Recognising innovative use of social media to amplify search campaign success. Entries should demonstrate how social strategies improved engagement, search rankings, and overall campaign impact. Open to agencies and teams of 26 + employees.
BEST USE OF DATA (SEO): SMALL
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Honouring search campaigns that utilise data-driven insights to optimise SEO performance. Entries should highlight advanced analytics, trend analysis, and data-informed decision-making. Open for agencies and teams of up to 25 employees.
BEST USE OF DATA (SEO): LARGE
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Honouring search campaigns that utilise data-driven insights to optimise SEO performance. Entries should highlight advanced analytics, trend analysis, and data-informed decision-making. Open to agencies and teams of 26 + employees.
BEST USE OF DATA (PPC): SMALL
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Recognising PPC campaigns that harness data to refine targeting, bidding strategies, and conversion optimisation. Entries should showcase how insights drove campaign success. Open for agencies and teams of up to 25 employees.
BEST USE OF DATA (PPC): LARGE
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Recognising PPC campaigns that harness data to refine targeting, bidding strategies, and conversion optimisation. Entries should showcase how insights drove campaign success. Open for agencies and teams of 26 + employees.
BEST USE OF AI IN SEARCH
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Awarding search campaigns that leverage AI to enhance SEO and PPC performance. Judges will look for automation, machine learning, and AI-driven insights that improved efficiency and results.
BEST USE OF AI IN PPC
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Recognising outstanding use of AI in paid search campaigns to automate bidding, optimise ads, and enhance performance. Entries should demonstrate innovative AI applications and measurable impact.
BEST USE OF AI IN CONTENT
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Celebrating AI-powered content strategies that drive engagement, visibility, and SEO success. Entries should highlight AI’s role in content creation, optimisation, or automation.
NEW TO 2026: BEST AI SEARCH OPTIMISATION CAMPAIGN
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Recognising innovative strategies that optimise brand visibility and content performance within AI-driven search experiences (e.g., Google SGE, Bing Copilot, Perplexity).
BEST USE OF AI FOR DATA
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Awarding the most innovative use of AI to analyse and apply search data. Entries should demonstrate how AI-powered insights informed campaign strategy, optimisation, and business growth.
INNOVATION/SOFTWARE AWARDS
BEST SOFTWARE INNOVATION
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Recognising cutting-edge software solutions that transform search marketing. Entries should highlight unique features, industry impact, and measurable benefits for users.
BEST PPC MANAGEMENT SOFTWARE SUITE
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Awarding the best PPC management software that enables advertisers to optimise campaigns, automate processes, and drive success. Entries should showcase performance improvements and innovation.
BEST SEO SOFTWARE SUITE
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Honouring the best software suite designed to enhance SEO strategies and performance. Judges will assess innovation, usability, and effectiveness in improving organic search results.
BEST SEARCH SOFTWARE TOOL
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Recognising an individual search marketing tool that delivers outstanding value for SEO or PPC professionals. Entries should highlight its functionality, ease of use, and measurable impact.
BEST AI SEARCH SOFTWARE SOLUTION
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Celebrating an AI-powered software solution that enhances search marketing effectiveness. Entries should demonstrate how AI is used to optimise campaigns, analyse data, or automate processes.
AGENCY/TEAM AWARDS
EMERGING TALENT AWARD
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Recognising rising stars in the search industry who have shown exceptional skill, innovation, and impact within their organisation. Nominees must be under the age of 30 on the date of the Awards Ceremony.
NEW TO 2026: BEST LLM ADOPTION & INTEGRATION BY AN AGENCY/IN-HOUSE TEAM
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Awarding the team that has most successfully trained their people, integrated LLMworkflows (content, keyword research, data analysis), and governed the use of AI to drive better search outcomes across the organisation. Entrants should provide evidence of scalable process, employee training and adoption, quality control frameworks, and overall efficiency gains.
BEST IN-HOUSE TEAM
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Celebrating the best in-house search team that has demonstrated exceptional performance, innovation, and contribution to business success.
START-UP AGENCY OF THE YEAR (LESS THAN 2 YEARS OLD)
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Honouring a new agency that has made a significant impact within its first two years. Judges will assess client success, innovation, and growth.
BEST SMALL PPC AGENCY
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Honouring a small PPC agency that delivers outstanding paid search performance, innovation, and client growth. Open for agencies and teams of up to 25 employees.
BEST LARGE PPC AGENCY
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Honouring a small PPC agency that delivers outstanding paid search performance, innovation, and client growth. Open for agencies and teams of 26 + employees.
BEST SMALL SEO AGENCY
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Recognising a small SEO agency delivering outstanding client results through technical expertise, creativity, and strategic excellence. Open for agencies and teams of up to 25 employees.
BEST LARGE SEO AGENCY
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Recognising a small SEO agency delivering outstanding client results through technical expertise, creativity, and strategic excellence. Open for agencies and teams of 26 + employees.
BEST SMALL INTEGRATED SEARCH AGENCY
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Celebrating a large agency that excels in delivering comprehensive search strategies across SEO and PPC to achieve remarkable client success. Open for agencies and teams of up to 25 employees.
BEST LARGE INTEGRATED SEARCH AGENCY
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Celebrating a large agency that excels in delivering comprehensive search strategies across SEO and PPC to achieve remarkable client success. Open for agencies and teams of 26 + employees.
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Testimonials
The awards gave us a stronger position. When people arrive already trusting your capabilities, the sales process becomes a lot more natural.
Alex Tkacovs 94N
It’s encouraging to see work recognised that focuses on clarity and effectiveness rather than complexity. These awards reflect an approach built around understanding search behaviour and applying it in a way that delivers genuine value for clients.
Josh Hamit My Search Ranking
We're delighted to have been shortlisted for the UK Search Awards due to its prestigious nature whilst also being able to showcase a project which we are all incredibly proud of. We feel that being shortlisted for awards like this is a testament to the hard work that has been put in by both our team and our clients.
Sebastian Dean Imaginaire
Being shortlisted in two prominent categories at the UK Search Awards is more than just a recognition; it is a celebration of who we are and what we stand for. It encapsulates our journey, our values, and the hard work of our amazing team. It encourages us to continue striving for excellence, breaking new ground in PPC and tech innovation, and setting new standards within the industry.
Clean Digital
The UK Search Awards have long been a benchmark for excellence in digital marketing and being recognised here reinforces our commitment to continuous improvement. For us, it’s not just about celebrating a campaign — it’s about celebrating the craft of SEO itself.
Alex Mungo, Founder Go Mungo SEO
We found the entry process for the UK Search Awards to be smooth and well-organised, thanks to the great support from the Don’t Panic Team. They were always responsive, approachable, and ready to assist with any queries we had, making our experience as finalists in five categories very positive and rewarding.
Stewart Roode Hooked On Media
The UK Search Awards is an evening we always look forward to, it’s a fantastic opportunity to celebrate the hard work and exceptional results our team consistently delivers. It’s incredibly rewarding to see our team’s efforts recognised externally, and we’re proud to be part of such an inspiring industry.
Ian McIntosh Evolved and UpShift
“Entering the UK Search Awards gave us the opportunity to demonstrate that small-budget campaigns can still deliver exceptional outcomes, particularly in the third sector.”
Wildcat Digital
This was our first time entering the Best SEO Agency category, so to be awarded Silver on our debut is a fantastic achievement. This category judges agencies on everything from client satisfaction and results to financial performance, internal culture, innovation, social impact, and thought leadership.
Charlie Marchant Exposure Ninja
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