Judges  2013 

Bas van den Beld, Founder, State of Search

Matt Bush, Head of Agency, Google UK

Nick Garner, CEO SearchWorks

Neil Hardy, Head of e-commerce, Midcounties Co-operative

Judith Lewis, Head of Search, Beyond

James Murray, Digital Insight Manager, Experian Marketing Services

(We are currently in the process of confirming further judges for 2013)

The Judging Process

All entries received will be recorded and collated. The panel of judges will be sent entry forms only for pre-scoring. Please note if there is a high volume of entries received we reserve the right to split the entries and judging panels to reduce the time constraints on individual judges. The shortlists will be determined by judges pre-scores and will be announced on 10 October. Judges will meet to discuss the highest scoring entries, consider any supporting materials and agree the winner for each category. The winners will be announced on the evening of Thursday 8 November.

Judging Criteria (Awards 1 – 11)

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between September 2012 – September 2013.

Each entry must include information under the following headings:

• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.

Judging Criteria (Awards 12 - 14)

The judges will be looking for a clear description of an outstanding innovation or product, with indication of budget. They will also consider the stracture, presentation and clarity of each entry. Entries shoud not exceed 1000 words in total and should relate to work undertaken between September 2012 – September 2013.

Each entry must include information under the following headings:

• Total Budget
• Overview of the innovation / product
• Why you think your entry should win

Any entries that do not include information under all of these headings wil be marked down. If appropriate yo may include one set of supporting materials. 

Judging Criteria (Awards 15 - 17)

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between September 2012 – September 2013.

Each entry must include information under the following headings:

• Details of the team agency / individual
• Agency / individual objectives
• Recent campaign example
• Recent achievements
• Challenges
• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.

Please send supporting materials by email to rowan@dontpanicprojects.com or by post to Rowan Jamieson, Don’t Panic Projects, Office 8, Market Chambers, Market Place, Ramsbottom, BL0 9AJ. Supporting material will not be kept for collection, and will be securely destroyed following the awards ceremony. Please note that entries will be pre-scored on the basis of the entry form only, supporting materials will be considered in the judging session to determine the winners.