Judging Criteria

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. These will be announced on 20 October 2017. Judges will meet to discuss the highest scoring entries and agree the winner for each category. The winners will be announced on the evening of Thursday 30 November 2017. 

 

Judging Criteria

Campaign Awards (1-15)

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between September 2016 – September 2017.

Each entry must include information under the following headings:

·       Total budget

·       Objectives

·       Strategy & target audience

·       Creativity & implementation

·       Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include upto three pieces of supporting materials.

 

Innovation / Software Awards (16-19)

The judges will be looking for a clear description of an outstanding innovation or product, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between September 2016 – September 2017. 

Each entry must include information under the following headings:

·       Total Budget

·       Overview of the innovation / product

·       Why you think your entry should win

Any entries that do not include information under all of these headings wil be marked down. If appropriate you may include upto three pieces of supporting materials. 

In addition to the above judges will uterlise the log in & password provided to mark the following: 

· The usability/functionality of the product

· The effectiveness and performance of the product

Please note if you're unable to provide a login please contact sarah.belcher@dontpanicprojects.com

 

Team / Agency / Individual Awards (20 - 28)

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between September 2016 – September 2017.

Each entry must include information under the following headings:

·       Details of the team / agency / individual

·       Agency / individual objectives

·       Recent campaign example

·       Recent achievements

·       Challenges

·       Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

Young Search Professional of the Year

Entries for the Young Search Professional category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony of 30 November 2017.